Gary and Emer Levy, an Anglo-Irish couple, having met in London and spent 14 years running their own restaurant, decided in 2004 to make a radical change to their lives. They decided to move on a whim to Geneva. Moving from food to men’s shoes was about as extreme a change imaginable. And so Brogue was born in 2005.
The name Brogue was chosen because it is the name of a classic man’s shoe and in the Irish language it is also the translation of the word ‘shoe’.
Move forward 18 years and Brogue has since moved to newer, contemporary premises. Brogue’s fine reputation has spread across Switzerland, Europe and beyond.
It is now a reference for the finest European men’s shoe brands. But equally renowned for professional and friendly service. Furthermore, since March 2023, ladies shoes also feature with a dedicated shop-in-shop.